Given the rise of artificial intelligence, it is less likely that taxi drivers will become entrepreneurs or programmers. Their habits of sitting still and waiting for consumers have created a reactive habit instead of seeking proactive opportunities. Hence, despite the automation of everything that will make life easier, the lack of need to make one move to feed oneself, will not supercharge creativity so much in the medium and long-run as much as it will make people looking for other way to fill their tame which will often be limited to social activities that involve eating or drinking.
There are personal reasons for not embracing change as well. Some people are comfortable on a basic income and prefer more outside freedom than professional productivity. Others like the social aspect of their job and that has more value to them than a higher paycheck. So, they might invent a manual social job like pollinating fields in case bees die out and no tech replacement is provided.
As we embrace the future, the upper part of the pyramid begins to separate from the lower part of it. They are mission driven and would always find something to work on or believe in. They will find their purpose outside of satisfying basic needs of the flesh and pursue explorations and activities perhaps even beyond Earth.
The upper pyramid will likely be debtless and able to accept innovation much faster. The lower pyramid is likely to have debt and be unable to follow the trends of the upper pyramid. Basic income will be enough to survive, but the cravings for things one does not deserve, but can have, would continue in the future increasing individual and public debt.
We are already seeing this begin to happen today. Societies are losing their Middle Class because there is a growing concentration of AI and capital toward the top.
Some will make it into the top of the pyramid. Many will not.
In time, we will see the two parts of the pyramid, the creditors and the debtors, become two distinct classes of people. And debtors, like casino players, can’t help themselves.
For corporations looking toward the future, brands must either choose to cater to one class or develop unique messaging and marketing that appeals for both classes for a singular product.
We will also see corporations more readily embrace the top of the pyramid because it will be far more profitable. Example of this is the iOS that is bringing far more profits than Android that is more widely accepted. This will further reduce the purchasing power of the debtors who will focus more and more on basic products such as H&M squeezing out profit margins of companies without brands to serve the top of the pyramid.
We are already seeing this occurring in the United States.
Tesla is moving in the directors of the debtors. Based on the Pyramid Innovation Theory, that means Tesla is more likely to see an increase in canceled orders. Why? Because of debt.
People on the lower tiers of the pyramid are more willing to take on debt because they have a short-term perspective. They are willing to place a $1,000 deposit to book a Tesla 3 model, but do not have the means to purchase the vehicle when it is ready for them.
Debtors get involved with brands because of the perceptions of others or a perceived brand equity benefit. They want what the upper part of the pyramid regularly enjoys.
Debtless people have a different perspective. They can afford more luxury brands. They would place the deposit to book a Tesla 3 model because they want to help the environment despite Tesla not being favorite brand among many still. Their focus is not solely on brand equity and social image as they had a choice and perhaps even owned a luxury car before.
Using the Pyramid Innovation Theory, Tesla is forced into a choice: embrace the profits at the top or embrace the sociability at the bottom that cannot provide the profit margins needed to sustain long-term innovation. Elon Musk must know how the real Tesla finished life due to his selfless nature, especially in comparison with Thomas Edison. Innovation stifling is not because of the corporation. It is because of the consumer.
Even with added sociability and a wealth of good intentions, including a general societal acceptance of electric vehicles, the Pyramid Innovation Theory sees one outcome when downward action is the emphasis of a brand instead of upward movement along the pyramid: a path toward failure to profit.